Lawn Care & Equipment

Began working on this project in 2022. Their current website was out of date and less than 1% of their clients ever used it, nor did they refer people to it. This is a multi-million dollar company whose revenue came from locals, recurring clients, walk-ins, and word of mouth. At trade shows, they only handed out a printed handbook showcasing their products.

Under new management, the CEO hired us to take over and bring the company up to date utilizing their new branding while not alienating their loyal customer base. We integrated features on the new website that current clients found useful and requested. We kept the site user-friendly and streamlined. Utilizing a customizable Shopify template allowed their sales staff to easily go in an update both the main website as well as the Shopify store that now brought in customers nationwide. We filmed & produced a TV commercial for them that aired locally while simultaneously launching Social Media brand awareness campaigns nationwide to a niche audience of agriculture equipment buyers which successfully brought in more revenue through e-commerce. A nationwide e-commerce campaign was also successful resulting in a high ROI on targeted water tank advertising.

We ran a locally target Google Ads campaign for their lawn care services as well and captured a larger share of the local market, competing against national companies in the area.